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Junior Designer :: Jerde Partnership
Seoul, South Korea
November 2008

Yongsan is a masterplan submitted by Jerde Partnership in an international design competition to transform the center of the South Korean capital into an international business district. The delicate strength of the lotus informs the architectural character of the Yongsan International Business District (YIDB) design. The design of the Cluster Signature towers, symbolized by the lotus flower, creates a unique civic plaza at its base, instilling the site with a strong sense of community and vitality. The civic plaza becomes a central element from which the whole project revolves around. Two models were entered into the international design competition, built by TheModShop  with help from the model shop at Jerde Partnership.