Designer, furniture design, product design, research + development, prototype, fabrication for mass production, identity, marketing, branding, graphic design

Cleverly designed, FLOPPY is a single continuous flexible panel. Instant assembling, done in seconds by simply bending the ends up from the flat position and locking in the bar. No screws, no tools, no hassle. Once flat again, FLOPPY is stack-able, stores and ships easily.
Floppy literally ‘flops’!
At Scale 1:1 we focused on producing compelling modular solutions with a no tools required mentality. My role at Scale 1:1 was taking the furniture concepts to production, and creating the Scale 1:1 brand while developing a brand for each piece of furniture that fits within the Scale 1:1 brand. The production of shop drawings, fabricating and testing prototypes; designing everything from details & accessories to marketing, packaging, and installation guides all had my fingerprint. See Scale 1:1 Brand Book for more Scale 1:1 products under my influence.