Karisma is a brand overhaul for “The Footstone” product from United States Pumice Company. The Karisma brand was created as the ultimate goal for the US Pumice Product Line. Redefining the brand allows the product to upgrade from cheap department stores to high style salons and bath and body boutiques. The product responds to the youthful, organic, and charismatic lifestyle of the today’s marketplace.

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Student @ Woodbury University : Package Design, Branding, Graphic design